Our Top Predictions for 2017

 

We’d like to take a moment and reflect on the year behind and the new year we are now in.

20/21 Creative was founded on the fundamental belief that every client and project deserves the best possible experience and end result. We are proud to say that this philosophy has seen us progress through some exciting projects over the last 12 months.

For 2017, we are undertaking some new, fresh directions and are looking to push the boundaries and challenge the concept of what makes digital truly unique and impactful.

As for areas of marketing, 2016 saw the social influencer go mainstream and video ruled. What does 2017 has in store?

 

Video Customer Service will go mainstream

It is safe to say that gone are the days where a paying customer want to wait on hold or even chat online – instead they want instant face to face contact with the person who is helping them and a sense of instant gratification. This is where interactive video comes in.

In late 2016, Turbo Tax initiated a new way to communicate easily and effectively with their busy audience with a high mobile uptake. SmartLook™ gives the customer the flexibility of getting live expert help on demand.

 

Advances in marketing technology mean more online video strategy

The more marketers use video online to engage with their audience the more it will tie into their overall strategy. For some brands, there has never been a strong need to adopt TV advertising. The rise of affordable, optimum marketing tools continues to put the marketer in the driver seat of premium audiences.

 

Predictive Analytics – Helping brands market to their customers

Customer transparency is a company’s best friend. Not only will trends in attribution give the power back to the marketer but knowing the true ins and outs of the complete customer experience and process and how external and internal influences play into it will be super effective.

We will see Google and Facebook increase their tracking capabilities within non-direct-response formats like video. We will be staying tune for sure.

 

The rise of micro influencers and real world activations

2016 continued to be a huge year for the online influencer on platforms such as instagram and snapchat. This year around brands are really delving into the digital landscape and finding the real genuine experiences, or quality online personalities, that are not perceived to be owned. There has been a value real shift and companies want to know how many followers are actually consuming content and their messages not just the vast number of followers someone has.

 

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